“Check out our sale!” isn’t nearly as urgent as “Only 24 hours left!” Additionally, it’s proven that those kinds of subject lines increase open rates by up to 56%.īrevity also helps, as most emails are opened on a mobile device nowadays, and the shorter headlines can be read in full on the smaller screen. Consider the possibility for your subject line to create a sense of urgency or FOMO in your recipient. Subject lines are the best way to help your message stand out amongst the rest. According to HubSpot, “The most effective email subject lines engage curiosity, include promotion offers, and are personalized to each recipient’s interests.” Another effective marketing tactic is highlighting facts and figures pertinent to your audience.īut with 77% of marketers using email to reach their audience, the environment is competitive. Keep it short and snappy to get them intrigued enough to open. Subject lines are the first thing your recipient sees. Rather than following a schedule like drip campaigns, nurture campaigns are sent via triggers, such as link clicked, form submitted, video watched, event registered for, and more. Nurture CampaignsĪlternatively, nurture campaigns are a series of messages based on the prospect’s behavior. Unless a prospect unsubscribes, the drip campaign plays itself out to the end-regardless of consumer interaction, like clicks and purchases. These days, drip campaigns can go beyond email-including SMS messages, direct mail, and social media. Most Popular Types of B2B Email Marketing Campaigns Drip CampaignsĮmail drip campaigns are a series of messages sent at a regular interval-established by the marketer-to develop a brand’s relationship with its prospects. While there are many answers to those questions, let’s start by defining the two most popular kinds of email campaigns and talk about best practices for B2B email marketing. How do you make sure you’re using the channel in its most effective capacity? And what are the most crucial elements of a successful email marketing campaign? Who can argue with an ROI of $36 from every $1 invested? Not us, that’s for sure.Īs B2B content marketing experts, we’ve worked with clients across industries to develop email campaigns, target the right audience, and optimize each element-from the language used to the images chosen.īut for B2Bs without a full-service marketing and PR agency behind them, knowing what kind of B2B email marketing they need and how to execute them can be a conundrum.

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